28 Nov 2021
Great communication is always 2-way communication. Provide solution-based information. Effective two-way communication is required in order to solve problems better.
Knowing the audience is crucial to any marketing strategy. Remember, you communicate with various clients from various sectors.. Tailor your message. Choose channels wisely. The right medium might determine a successful campaign.
Authenticity is vital in creating effective, efficient business relationships. Authentic company is more trusted and believable. That trust builds up credibility. Hence, communicate not only large impressive projects but also small ones.
Avoid negative tunes. Show smiling faces, positive and enthusiastic people. A positive attitude upholds the “can do” culture of the company and makes work more enjoyable.
Make sure the message is valuable for the receiver. Make it unique. Show a variety of your products, solutions. The worthless message is annoying. Make afford: interview team workers, create an infographic or short video.
Be effective and efficient. Use clear and unambiguous language. Stick to the point to get the business you deal with. Find a balance between the form and the message. Remember, a picture is worth a thousand words. Pay attention to e.g formatting, bullet points.
Don’t make your clients guess. “Call to action” is the chance to motivate your audience to take real steps toward becoming a client. It can be the determining factor between a potential customer (lead) and a conversion (sales, predefined action).
You do not operate on a desert island, communication will be interpreted by your clients. you must always have good practises and legal aspects in mind.
Not all restrictions are bad. The most distinct campaign or media creation won’t be good if it doesn’t reflect the company’’s values. Style guide and core values should be in place.
Plan things, jot things down, ditch the unnecessary and organise things that matter and remember, there are people happy to help you out anytime.
Before pushing the button, ask about others’ feedback. Check for i.e. grammar, spelling, and punctuation. Follow up when necessary. Ensure technical quality.
Nobody wants to wait. Pick up phone calls, reply messages as quickly as you can. Provide feedback.